Joel is driven to tell stories that drive meaningful change to the lives of our disadvantaged – Stories that have meaning and purpose and contribute to the nourishment of humanity and the planet. Using digital storytelling, Joel helps charities and NGOs monetise the experiences they have had, communicating their narrative with an emotional intensity that inspires and motivates support from sponsors, donors, and the community. He helps corporate bodies with their corporate social responsibility programs and their charity partners to provide a shared-value experience for both parties.